We don't cherry-pick keywords at random. Instead, we do what Google's crawlers do: look for keyword themes that set the tone and direction for your entire campaign.
Sure, we walk Google's walk, but we also talk Google's talk. We don't add terms to a keyword list because they happen to fit into the theme — we also factor in search intent so you can reach the right people at the right time.
When selecting keywords to focus on within a thematic group, we'll dial in on the keywords that'll have the most potential to drive qualified traffic to commercially valuable conversion points on your site.
SEO Agency RedBadger