On-Page SEO for Local Shop
There were at least a few things we had to fix to improve homepage ranks.
Firstly, we spend some time rewriting meta descriptions and title tags. We had to make them more enticing and descriptive because only in this way were they able to bring more visitors from the Search to the client’s website.
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Improve organic search traffic
Online store that had never been optimized for the search engines. When they contacted us, their website was pretty large as it consisted of over 2,700 product pages.
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Increase sales with organic traffic
Driving more unpaid traffic to the client’s website was supposed to grow more sales. To make that possible, we had to optimize category and product pages so that they appear high in SERP.
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Changing Page URLs
When the SEO strategy for site was ready, we met up with the client to go through the plan and divide the tasks. Once everything was set, we started working on the technical aspects of search engine optimization. The very first thing we handled was the URL structure.
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Optimizing the Homepage
The better optimized the homepage is, the more conversion it’s able to generate. Additionally, its rank affects the scoring given by Google bots to the remaining pages.
Project Info
- Niche Adult
- Date September, 2023
- Location Europe
- Language English
- CMS WordPress
- Domain age 2 years
- Reference domains 127
When the homepage was finally optimized for search engines, we focused our attention on the category pages.
Category pages have the potential to drive organic traffic to a website. To do that, they have to be optimized for appropriate keywords and, in general, made more SEO-friendly. Otherwise, their chance of improving their position in the search ranking is thin.
At the time we started working with site, their website had 19 category pages, each one divided further into a few sub-categories. To make the on-page optimization go smooth, we focused first on the pages that generated the most organic traffic.
Eventually, we optimized all pages for the keywords that internet users typed into the browser most often when looking for electronic equipment. Apart from that we also rewrote page titles, meta descriptions and headings. We also used the category pages and product pages to strengthen the internal linking within the domain.
Finally, we could move on to the product pages. We had to make sure the items offered on those pages are easy to find by the searchers.
Product pages are basically the key elements of an online store. Their contents aim at informing the customers about a particular product, and make them click the “buy” or “add to cart” button. From the SEO standpoint, optimized product pages improve search engine rankings of a website and help bring the customers from SERP to the store.
Establishing page and domain authority without running a thought-out off-site process is impossible. When those two metrics are low, a website has no chance of reaching the top of Search.
To help websitebecome more trustworthy in the eyes of Google, our link building team created a strategy to drive more referral traffic to our client’s online store.
What is One-Page SEO?
On-page SEO, or on-page search engine optimization, refers to the practice of optimizing individual web pages to improve their visibility and ranking on search engine results pages (SERPs). This optimization process involves various techniques and strategies aimed at making a webpage more appealing to both search engines and users.
Key elements of on-page SEO include:
- Content Quality: Providing high-quality, relevant, and valuable content is essential. This involves creating content that addresses the needs and interests of the target audience.
- Keyword Optimization: Incorporating relevant keywords naturally into the content, meta tags, headers, and other on-page elements helps search engines understand the topic and context of the page.
- Meta Tags: Writing compelling meta titles and descriptions that accurately represent the content of the page. These tags serve as snippets in search results and influence user click-through rates.
- Header Tags: Structuring content with proper header tags (H1, H2, H3, etc.) helps search engines understand the hierarchy and organization of the information on a page.
- URL Structure: Creating clean and user-friendly URLs that include relevant keywords can positively impact both search engines and user experience.
- Image Optimization: Optimizing images with descriptive file names and alt text improves accessibility and provides additional context for search engines.
- Internal Linking: Establishing logical and relevant internal links within the content helps distribute page authority and enhances the overall site structure.
- Mobile Responsiveness: Ensuring that the webpage is optimized for various devices, especially mobile devices, is crucial as search engines prioritize mobile-friendly content.
- Page Loading Speed: Improving page loading speed enhances user experience and is a ranking factor considered by search engines.
- User Experience: Factors such as readability, font size, and overall page design contribute to a positive user experience, which can indirectly influence search engine rankings.
In summary, on-page SEO focuses on optimizing individual web pages to meet the criteria set by search engines and deliver a seamless, relevant, and valuable experience to users.
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